#SHORTS: The increase in demand for high-quality meat, with Dr. Bob Kemp
Dr. Kemp talks about the historical perspective that we now have very specific demands in terms of meat quality. Customers are starting to look for a meat-based protein that has more flavor, juiciness, taste, and marbling — which reflects their definition of meat quality. He also points out that as people have a little more income, they become more discerning. Do you agree?
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