How to Increase Sales and Customer Loyalty With Email Marketing

In this episode of the Ecwid Ecommerce Show, our podcast guest is email marketer Chase Dimond. He is the co-founder of Boundless Labs, a top email marketing agency.

Why You Need Email Marketing

Chase covers the main things that make email marketing so effective for online sellers:
- The ability to create personalized emails is unparalleled to social media.
- Email is highly consistent. 
- Email is inexpensive. 
- Email is very conversion-focused. 

Pop-Ups to Collect Customer Emails

The primary way that businesses collect email addresses is through onsite traffic. Chase goes over different email collection tools you can leverage on your website: a pop-up, a fly-up, and an embedded form. 

Offers that Encourage Customers to Subscribe

Chase describes offers you can use as incentives for customers to subscribe to your email list:

- "Sign up to receive our newsletter"
- Discounts or deals.
- "Enter to Win"

Essential Email Sequence for Online Stores

Chase recommends a four-part email sequence for online sellers.

The first email is sent right away when a person subscribes to your list. 

The second email will go out one or two days later if people have not purchased anything. That's where you talk about the brand story and the benefits of buying your products.

If people again have not bought anything after receiving these two initial emails, the third email will leverage social proof. 

If the new customer still has not bought anything from your store, the last email should entice people to follow you on social media.

Email Copywriting Tips

Chase shares a couple of email copywriting tips for online sellers:
- Make your email copy revolve around a big idea. It has to be exciting, interesting, timeless, and relevant.
- Give your readers one call-to-action in your email.
- Write like you speak.
- Talk to a person, not a crowd.

There are many email flows that you could and should create. But if you're overwhelmed or just starting out, the email flows discussed in the podcast will get you through a lot of the things that you absolutely need.

Chase Dimond Social Profiles:

Twitter: https://twitter.com/ecomchasedimond

LinkedIn: https://www.linkedin.com/in/chasedimond/

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Jesse Ness Social Profiles:

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Richard “RichE” Otey Social Profiles:

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Ecwid Podcast on Ecwid

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Jesse Ness Social Profiles:

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https://www.linkedin.com/in/jesseness/

Richard “RichE” Otey Social Profiles:

LinkedIn:

https://www.linkedin.com/in/richardotey/

Twitter:

https://twitter.com/RichardOtey