Business:Marketing
This is an epic discussion between Mark Schaefer and Keith Jennings exploring 50 years of cognitive research and a conclusion that it is almost impossible to change a person's deeply-held beliefs. Certainly this is a massive marketing challenge. But at least under three conditions, change is possible. And in fact, we may be in the perfect storm of opportunity. Get out your pen and paper. You're going to be taking notes on this one!
More Episodes
Is Facebook the most evil company?
2017-11-25
28
2017-11-25
28
Three touchy subjects
2017-11-09
6
2017-11-09
6
The Humor Show
2017-10-26
8
2017-10-26
8
The end of lazy marketing
2017-10-13
14
2017-10-13
14
Marketing dominance through content curation
2017-09-29
14
2017-09-29
14
The politics of content marketing
2017-09-15
2017-09-15
Advertising industry in a meltdown
2017-08-31
2
2017-08-31
2
Personal marketing successes and failures
2017-08-17
9
2017-08-17
9
Amazon's new social network primed for success?
2017-08-04
5
2017-08-04
5
A new marketing channel emerges
2017-07-21
27
2017-07-21
27
Influencer Marketing Grows Up
2017-07-06
2017-07-06
Should you believe the "Meeker Report?"
2017-06-22
2017-06-22
Artificial intelligence, real marketing
2017-05-26
2017-05-26
The content monetization minefield
2017-05-12
2017-05-12
The real data behind content marketing secrets
2017-04-28
2
2017-04-28
2
A special 100th episode
2017-03-31
10
2017-03-31
10
New media influencers are changing marketing forever
2017-03-03
7
2017-03-03
7
Get this podcast on your
phone, FREE
