The brilliant jerk is a phrase that was made famous in the Netflix culture deck and is also known as a toxic A player. The brilliant jerk refers to people on your team who are highly productive in their role, but they don't fit. They don't align with the behaviours or core values and they come at a high cost to the team. We talk about methods to deal with brilliant jerks, and the tools that are available to prevent them being such a jerk, and how to handle it if your efforts to manage brilliant jerks fail.
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# 83 Why strategy should focus on producing more profit - not market share
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