Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Messaging: What Is It and How Do You Know If It's Working
Ask yourself a few questions: Are you making the sales you want to make? Are you closing the deals you want to close? When people show up on sales calls, are they ready to work with you? And is the sales conversation just about the fit?
If you answered yes, congratulations! Your messaging is working!
If you answered no, well, you have some more work to do.
And it’s no wonder! The online business world is chock full of confusion about what messaging even is, let alone how it supports your business’s one true job.
Let’s clarify what your business’s job really is (hint: it’s about revenue), how you really know your messaging is working, and what you can absolutely let go of as a test of if it is or not.
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