Boosting Sales Through Incentive And Loyalty Programmes - With Tim Peniston-Bird

For the past 30 years, Tim has designed advocacy, incentive and loyalty programmes to drive up sales for some of the world’s leading brands, including: BMW, Compaq, Coty, Honda, GE, Microsoft, Orange, Procter & Gamble, and Wella to name but a few.

His company, Orangutan, typically delivers returns of 20-40x on the initial client investment. 

Tim talks about how it isn’t the reward that actually motivates the customer, but rather the social and feel good factor they get from telling their friends and family about the benefits of it, as well as the meaning it lends to their perceived status in life. 

This is why you can’t take a cookie cutter approach to Incentive and loyalty programmes. They need to be approached strategically, be clear about the problem they solve and work to the psychology of the audience.

Have you ever rewarded your clients or customers for their loyalty? And if so, how?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass