CreativeMornings - Monumental with Rashid Al Awadhi
Rashid Al Awadhi does nothing halfway and in the process has consistently ushered in monumental shifts in the way we not only think but also do.
Rashid has over 24 years of Marketing and Communications experience, including various senior-level positions in Middle East based multi-national companies, as well as UAE government entities.
Before being named CEO of the New Media Academy, Rashid was the Senior Vice-President for Marketing and Communications at the Dubai International Financial Center, leading the transition of the organization into Digital Media and Content Marketing.
Prior to that, he founded and managed Barza New Media, a digitally-driven boutique-style consultancy that specialized in the production of social media-driven reality content, with a particular focus on Arabic-centric topics.
Before that, he was the co-founder of “Qabeela.tv” with his brother Mohamed. Together they produced, directed and hosted the award-winning social travel show “Peeta Planet”, which was the first-ever blended Social TV show in the world. The show was powered by Google and supported by twofour54.
In 2009, Rashid became the first Emirati Government Employee to win the prestigious "Communicator of The Year" Award from the Middle East PR Association, and in February 2020 he was voted onto its Executive Board.
He was chosen as one of "The 40 Most Influential Emiratis Under 40" during the UAE's 40th National Day celebrations and was featured on the Forbes Middle East List of "50 Impactful Marketing and Communications Professionals In The Middle East" in 2020.
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