[Episode 128] Your guide to Google Ads and Analytics with Google guru Thuha Wright

We probably all have a love-hate relationship with ads.😀

Some make us nostalgic: remember Tony and Sharon and their love of Nescafé Gold Blend? Or that laundrette moment for Levi’s 501s? Others leave us wondering if we have a creepy stalker following us about who knows more about us than they should.

But one thing’s for certain, if you have something to sell, at some point you’re going to want to tell the world about it. 📣 And where better to shout about it than the place everyone goes to search for whatever it is they want in their life: Google.

Yep, everyone’s favourite search engine has a few nifty tools that can help you turn your followers into (paying) fans. And who better to guide you through them than this week’s podcast guest, Thuha Wright?

Here’s why you need to tune in
Thuha knows Google Ads like the back of her hand and eats data for breakfast, so she’s the perfect person to stop your stressometer rising whenever you hear the word analytics. Pop in those AirPods to get the goss on all the different Google Ads formats, hear the lowdown on bounce rates and be treated to a Google Trends tutorial that is going to totally rock your world.

Here’s what to listen out for:

[06:05] Understanding audience behaviour on your website and how Google Analytics can help.

[10:38] Why do you need Google Analytics?

[11:45] So what is an acceptable bounce rate?

[16:49] Thuha describes the different types of Google ads.

[20:09] Learn what ads to use when.

[22:31] Thuha gives a Google Trends tutorial.

[30:51] Thuha reveals her brave pants moment.

]39:02] Discover which book has influenced Thuha in her business.

You know what to do. ▶️▶️▶️

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