Making Money: Why You Don’t Need To Be Great at Sales, with Neill Williams

I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner.

Eight years ago I was burning through my savings.  I was 15 months removed from my corporate job, and I was getting pretty close to the point where I might have to go back to the corporate world, which is not what I wanted to do.

I met with a business coach and they said, “Why aren’t you making any money in your business?” I was like, “Well, if I knew the answer to that question I wouldn’t be here.” Then I thought about it further, and I was like, “Oh, wait, I’m not selling anything!”

I wasn’t selling anything. I didn’t have an offer.

The offer creation process is so fundamental to the success of your business. As soon as I created my first offer back in 2014, the business took off.

I had an offer, and I knew who I wanted to attract and how I wanted to help them.

There’s nothing better than creating an offer suited specifically for the needs and challenges of the audience you want to serve, or your existing audience that’s telling you, “Hey, we need help with this.”

Well, on today’s show I’m talking with Neill Williams. She created an offer called “10K in 10 hours.” Number one, that’s a brilliant name. I wish I had thought of it.

Second, she created the offer based on everything that you’re going to hear her talk about today. Neill tells us how she did it, how she came up with it, and why you don’t need to be great at sales to make money.

It really comes down to the offer creation process. That’s what we’re gonna be diving into today. 

In this episode, you’ll learn:

• A fundamental part of your business’ success
• The crucial starting point many creators struggle with
• Why creating a great offer beats having great sales skills
• How to package your offer for maximum impact
• Does your offer need to be perfect?
• How to make your offer stand out from the rest and increase sales
• The benefits and advantages of business coaching

Links & Resources:

• My previous episodes with Neill
• DM me on Instagram
• Visit my YouTube channel
• The Art of Online Business clips
• The Art of Online Business website
• The Art of Online Business Podcast website
• Check out my Accelerator coaching program

Neill Williams’ Links:

• Neill Williams
• Neill Williams Coaching

Full show notes are available here