Ep 89: Rochelle Moulton and Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority

Productizing your services is a hell of a great way to run a business, make better money and live a more sustainable life.

For me, it was the answer to years of chasing clients and struggling to keep my branding projects profitable for my small agency.

Productizing my services completely turned my business around within just a couple of months and I went from $40,000 in debt to $500,000 in sales in just 12 months. 

But like any business model, there are constraints. Where are those constraints? And what value or opportunities might be left on the table when you productize?

After listening to Rochelle Moulton and Jonathan Stark talk about productized services on their podcast, I knew I had to invite them over to dig into it some more. We’ll talk about constraints of the model for a small agency and where we’ll have to agree to disagree.

Rochelle Moulton turns independent consultants into authorities. The author of The Authority Code: How To Position, Monetize And Sell Your Expertise, she has been called “an emotional Red Bull” for her balance of inspiration and practical advice. She co-hosts The Business of Authority and is a leading voice in the independent consulting space.

Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.

Tune into this episode to hear:

• Why Rochelle says productized creative services can lead to mediocre work 
• Where Jonathan says you might be leaving money on the table with a flat fee product
• Why value exists in the transformation, not the tools or the labor
• Key differences between productized services and value-based pricing and how they can work together
• How building your authority builds value into into your products and into your business

Learn more about Rochelle Moulton:

• RochelleMoulton.com
• Twitter: @ConsultingChick
• The Authority Code: How to Position, Monetize and Sell Your Expertise
• The Business of Authority Podcast

Learn more about Jonathan Stark:

• JonathanStark.com
• Hourly Billing Is Nuts
• Ditching Hourly Podcast

Learn more about Pia: 

• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com