How Innovation Helps Intuit See Massive Social Success
Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, joins the Social Pros Podcast to discuss how Intuit makes tax content fun and engaging.
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Full Episode Details
Tax and budgeting are, by most people’s books, not the most interesting topics to hear about on social media. And yet, Intuit has managed to create content on social that’s fun, engaging, and educational.
This is thanks to the work of Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, and her team. Lauren joined Social Pros to talk all about her work and how she’s brought innovations and big ideas to the team to drive its success.
We hear about Intuit’s ventures on TikTok and how it works with both personal finance and general lifestyle influencers to create engaging and relatable content. Lauren explains how Intuit has developed its light-hearted and fun brand voice to appeal to those who would usually shy away from hearing about tax.
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