Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman, is on the Social Pros Podcast to share his insights into modern digital crisis management.
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Full Episode Details
In times of crisis, it pays to plan ahead and act fast, says Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman. Dave joins the Social Pros Podcast to discuss how the ways businesses handle crises today have changed over the past few years.
He talks about the impact of the digital world and how businesses have had to completely change the way they respond to crises. According to Dave, the old ways businesses managed crises are now obsolete. Today, organizations need to plan ahead and act fast in a way that’s rooted in trust. Misinformation spreads like wildfire.
Dave discusses the use of multimedia content and different platforms to handle crises and why businesses need to be careful not to make things worse.
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