How MIT Uses Social Media to Make Complex Topics Approachable
Jenny Fowler, Director of Social Media Strategy at MIT, joins us on Social Pros to discuss how she makes social content for this academic stalwart accessible, engaging, and consistent.
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Full Episode Details
Accessibility and organization
Managing social for an historic institution like MIT requires agility, clear-thinking, and great strategic planning. In Jenny Fowler, Director of Social Media Strategy, they have all of those essential skills and a whole lot more.
Jenny is the only dedicated social media resource at MIT, with no direct reports, but coordinates over 200 department communications professionals to keep MIT’s voice, content, and purpose consistent across every channel. As she says in this episode, “my philosophy has always been to empower my community to succeed.”
Social media in higher education is a different beast to many other sectors, but Jenny has tamed it with grace and intelligence. Walk a mile in her shoes with this episode of Social Pros and you’ll be sure to pick up some fascinating tips and tricks along the way.
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