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Beauty 4.0 by CosmeticsDesign-Europe

Business

Mobile momentum? Beauty apps that ‘fail to create value’ will fail to succeed

2021-02-11

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Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder and CEO What’s In My Jar.