02 - Know Your Brand: Tips to Consider Before Your Campaign Kickoff

The Hype Busters are back! This week, hosts Chris and April are tackling some must-know tips for companies to consider before starting a new campaign. They’re chatting about launch timing, PR prep work and solidifying your brand identity. Chris and April also deliver a double dose of “Cash or Trash?” as they make the final call on whether Tiffany & Co. was wise to introduce yellow to its iconic color palette, and assess the strategy behind Australia's “pet-ernity” policy. Our hosts touch on authentic brand activism during Pride month, and shine the “Startup Spotlight” on Immersion Neuroscience, a personal neuroscience app and rising star in the biotech space. In a brand-new segment, “Just the Tip,” they also offer their advice for managing client expectations in terms of marketing and PR timelines. More on our “Cash or Trash?” segment:  https://bit.ly/2Xm4acT https://bit.ly/3kcsuXD About Immersion Neuroscience: https://www.getimmersion.com/  April is the president and founder of Trust Relations, a fast-growing and virtual PR agency: https://www.trustrelations.agency/. Christopher Tompkins is the CEO and head strategist at The Go! Agency, a digital marketing firm: https://gosalesandmarketing.com/.