226. Nickie Scriven, CEO of Zenith Media Australia, on leaning into challenges, responding not reacting, and sonic branding

In this episode of The Inner Chief podcast, you’ll hear from Nickie Scriven, CEO of Zenith Media Australia, on leaning into challenges, responding not reacting, and sonic branding.

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Nickie has had a tremendous career in marketing, advertising and media. Before moving into agency leadership, she spent eight years on the client side, holding marketing and sales leadership roles for the likes of AustralianSuper, NAB and News Corp, as well as running her own consultancy.

She joined Zenith Media in Melbourne as Managing Director in October 2014, and within two years was promoted to Australia CEO.

She has been instrumental in helping Zenith achieve global account wins like Disney and TikTok, while guiding the agency through the pandemic, achieving consecutive year-on-year double-digit revenue growth.

Nickie is also an accomplished triathlete, having competed internationally for Australia.

In this episode we talk about:

• Leaning into challenges and smashing goals;
• Responding not reacting to career setbacks and learning to value yourself;
• How to get the most out of the agency-client partnership model; and
• Why sonic branding is often overlooked as a marketing weapon.

Connecting with Nickie Scriven

You can connect with Nickie via LinkedIn

Books and resources

• The Growth Mindset - by Carol Dweck
• Shoe Dog - Phil Knight
• Attention economy article