Outdated Online Marketing Strategies and What To Do Instead, with Brittany McBean

I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. 

Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words.

She loves writing launch copy that makes big bucks.

This is her third time here on the show. I’ve been working with Brittany for about a year and a half, and she’s completely helped me transform the way I communicate my brand.

She’s here to talk about all the uncool marketing tactics that have been taught for years, and that have been used by so many people. Up until a couple of years ago, I also used them.

That’s what I was taught. That’s what I learned; all the unsavory marketing tactics that get taught, that so many people use, and that people are done with.

When I say people, I mean your audience. The people you are looking to serve. They’re done with these marketing tactics. They’re jaded with all of the false scarcity, et cetera, et cetera.

People just want real. They don’t want the—I don’t want to call it sleazy—but the uncool things that have been happening for so many years that we all know, and that so many of us have used. Again, I used them for years.

If you’re still doing it, zero judgment. Our goal today is to give you a different perspective, an ethical way. Marketing and selling your offer in an ethical way.

In this episode, you’ll learn:

• Marketing tactics you should stop using
• Why we need to give people more autonomy in their decisions
• What happens when we are honest in our marketing
• The psychology behind customers’ decisions
• Why less sales pressure makes buying decisions easier
• Why your marketing copy needs to be specific to your audience
• Brittany’s 3-step process for making money

Links & Resources:

• Robert B Cialdini, PhD: Influence, New and Expanded: The Psychology of Persuasion
• The Art of Online Business Podcast: Simple Hacks for Writing Copy that Converts, with Brittany McBean
• The Art of Online Business Podcast: The Secret to High Converting Launch Copy, with Brittany McBean
• DM me on Instagram
• Visit my YouTube channel
• The Art of Online Business clips
• The Art of Online Business website
• The Art of Online Business Podcast website
• Check out my Accelerator coaching program

Brittany McBean’s Links:

• Check out Brittany’s website
• Follow Brittany on