Michelle Freyre (Clinique) | Authenticity Matters

Michelle Freyre is the Global Brand President of Clinique, the iconic skin care and makeup brand. Clinique was launched in 1968 as the world’s first allergy tested, fragrance free, dermatologist-developed beauty brand. It is one of the signature brands of The Estée Lauder Companies Inc., the world’s leader in prestige beauty with nearly $17 billion in sales, a market cap of $115 billion, and 60,000 associates—82% of them women.

Fortune named Michelle one of the 50 Most Powerful Latinas in Business. She earned her undergraduate degree at Yale and MBA at Harvard. She then worked briefly at PepsiCo before spending 19 years at Johnson & Johnson—most of that time, working on Neutrogena.

In this conversation, Michelle shares what makes brands like Clinique so special, the importance of taking risks and not staying comfortable, the power of empathy, and listening and trusting your team. Plus, she talks about how her six-year-old twins taught her to be a better leader.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.

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