Freck Beauty founder Remi: Everyone thought the brand concept was 'crazy'

When Freck Beauty's founder, who goes by Remi, first launched her brand on Kickstarter, her idea was a novel one: a makeup product that could recreate the look of freckles. Not everyone understood the idea, at first -- Jimmy Kimmel even made fun of the brand on his show. But Remi is having the last laugh. 

Freck Beauty launched at Sephora in February of 2021, after receiving VC investment in 2020 and widening its range of skin-care and makeup products. The brand’s freckle pen, called “Freck OG,” is a TikTok beauty darling. Its fans include a wide range of "it" girls, influencers and celebrities, including Emily Ratajokwski, Doja Cat and Lady Gaga.

On this week’s episode of the Glossy Beauty podcast, Remi discusses the history of the brand, including its founding story, as well as its organic rise on TikTok, where #FreckleTok has billions of views. She also went over the product lineup, which has expanded well beyond the “freckle franchise.” Her approach to edgy branding and her plans for upcoming product launches were also covered.