Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.

    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.

    • Blog to Podcast

      Repurpose your blog into an engaging podcast.

    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.

  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.

    • PodAds

      Manage your ads with dynamic ad insertion capability.

    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.

    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.

  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.

    • Podcast App

      The best podcast player & podcast app.

  • Help and Support
    • Help Center

      Get the answers and support you need.

    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.

    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.

    • What’s New

      Check out our newest and recently released features!

    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.

  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.

    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.

    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.

    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.

    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.

    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.

  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.

      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.

      • Blog to Podcast

        Repurpose your blog into an engaging podcast.

      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.

    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.

      • PodAds

        Manage your ads with dynamic ad insertion capability.

      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.

      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.

    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.

      • Podcast App

        The best podcast player & podcast app.

  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.

      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.

      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.

      • What’s New

        Check out our newest and recently released features!

      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.

    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.

      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.

      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.

      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.

      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.

      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.

  • Discover
  • Log in
    Sign up free
Metigy Podcast - Marketing for SMEs

Metigy Podcast - Marketing for SMEs

Business:Management

Why Artificial Intelligence is the foundation of creative growth in marketing | David Fairfull

Why Artificial Intelligence is the foundation of creative growth in marketing | David Fairfull

2021-07-16
Download Right click and do "save link as"

This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial Intelligence - not being a fad

  • Social Media Marketing Predictions
  • Surprises from getting Customer Insights
  • The positioning of Metigy as a platform in an established industry
  • Metigy’s purpose, road map and timeline
  • Lessons from David’s past career experience as the managing partner at We Are Social
  • His morning routine, best purchase under $200 and so much more

 

Quotes:

"How do you solve the problem you're on now, but how do you get to really where you want to be? I think the nature of an entrepreneur is you need to be able to get in and do the details as well."

"Most entrepreneurs are inquisitive. They want to solve a problem that nobody else has really solved and they're absolutely determined to make that happen. That's the driving force."

"AI is the perfect application for marketing, right? Because it is about the ability to be able to process large volumes of data and make decisions on that data faster than a human."

"With AI knowledge, the human can be so much more creative to deliver a fantastic outcome."

 

Resources and Links Mentioned:

 

Metigy.com

Metigy.com/podcast

4 x 4 x 48 a fitness concept by David Goggins

Queen’s Gamit a Netflix series David Fairfull appreciated between international calls

Book Recommendations:

Ogilvy on Advertising by David Ogilvy

Cable Cowboys by Mark Robichaux

 

Reach David Fairfull on Linkedin here

view more

More Episodes

Why coffee can be the best investment for your SME with Monica Wulff from Wework Labs
2021-08-12
Mark Mathews on how far can discomfort take you
2021-08-05
How Metigy and Elon Musk are disrupting the future of their industries
2021-07-29
How to market and promote your podcast for free
2021-07-22
Fred Schebesta, Finder.com | Why your first business goal should be to make $1 profit
2021-07-01
Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus
2020-05-07
Ep20: PR Masterclass with Liz Mckenzie from Canva
2020-04-27
Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar
2020-04-07
Episode 18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas
2020-03-09
Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE
2020-02-14
Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social
2020-02-06
Episode 15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry
2020-01-21
Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros
2020-01-14
Episode 13 – The Marketing Scientist Mike Sager talks customer success, data and all things marketing!
2020-01-07
Episode 12 – How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva
2019-12-31
Episode 11 - Creating marketing videos on a small budget with Justin Wastnage from Vloggi
2019-12-24
Episode 10 - How to run a successful marketing competition and using drones in your business with Seb and Kirra from BIRDI
2019-12-17
Episode 9 - Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
2019-12-16
Episode 8 - How to Build your Personal Brand like Richard Branson with Fleur Brown
2019-12-15
  • ←
  • 1
  • 2
  • 3
  • 4
  • →
01235678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • Switch to Podbean
    • YouTube to Podcast
    • Blog to Podcast
    • Submit Your Podcast
    • Podbean Plugins
    • Developers
  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101
  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2025 Podbean.com