#84 - Startup Equity 101: ISOs, NSOs, RSUs, Secondary Sales, & other things you should know | Henry Ward, Sam Corcos, & Zac Henderson

The idea of startup equity can be an overwhelming concept. What are the differences between ISOs, NSOs, RSUs, Secondary Sales, and other factors that will impact your employees when building a startup business? In effect, those acronyms are all different equity offerings with different tax implications for their recipients—your employees. As a business, you want to do what’s best for your team members. Sam Corcos and Zac Henderson spoke with Henry Ward, the co-founder and CEO of Carta, to discuss what various forms of equity look like and how to make it as easy as possible for your employees to get some liquidity in the long run.

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🎙 What Henry Ward, Sam Corcos, & Zac Henderson discuss:
(04:34) – The difference between public and private stocks
(12:06) – Why the strike price matters
(14:36) – Why you need to switch to RSUs
(18:15) – Employees are your investors
(26:26) – The possibilities of secondary sales
(28:51) – There’s no good reason to disallow secondary sales
(32:04) – Make sure your business is properly capitalized
(33:28) – How employees can sell their shares
Transcripts & Show Notes

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

🔗 Helpful links:

Watch the conversation: https://youtu.be/657bytdb8-E

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