This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC.
Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade.
And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a new name, supposedly with a new mission around the metaverse. Zuckerland? ZikTok? Zinstagram?
The MarTech Alliance released a new report on the state of marketing technology. Robert breaks down the highlights of the report, and what marketing professionals need to do because of it. Get the report here.
In rants and raves, Robert rants about Advertising Week. Once again, nothing on content marketing. Plus, a four-week rant continues here. Joe raves about this definition of NFTs.
This Old Marketing can be found on Twitter at #ThisOldMarketing.
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