This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
American Express/Meredith Give Departures the Boot (277)
The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?
CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.
And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.
Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.
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