This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not.
Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up?
Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars.
And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything.
Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy.
This week's podcast sponsor is MarcomGather.
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