This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Content Marketing = More Marketing, Less Content (269)
2021-04-30
In this week's news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building.
More acquisitions are in the works, as friend of #ThisOldMarketing Jay Acunzo sells his podcast. Are more to come?
Investors are getting into the content creation game by purchasing equity in shows and enewsletters, but is this good for creators?
And Robert (again) asks, is Clubhouse dead? Robert says yes while Joe thinks the jury is still out.
Rants and raves include Robert's Adobe rave (and big opportunity) while Joe rants about rented land and YouTube.
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