This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected.
YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies.
And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech.
Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education.
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This week's sponsor: accessiBe
accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action.
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Catch past episodes show notes at ThisOldMarketing.site.
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