This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low.
Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive?
Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids.
Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project.
Catch past episodes show notes at ThisOldMarketing.site.
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