This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
251: KFC Content Is Better than a Bucket of Chicken
2020-12-11
In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious!
For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior.
KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it.
Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing?
A 2020 "year in review" finds that audio wins, paid subscription busted out, and email remains the first-party data champ.
Robert raves about Bob Dylan's $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state.
This Week's Sponsor: Content Marketing University
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