663: Richie Norton | Your stupid idea is way smart

Not just a catchy title folks.  In this show we are going to equip you to do something stupid, maybe something you’ve had in mind for a while. Stupid by the world’s standards, that is. Stupid compared to the norm, the conventional and the mediocre. It’s amazing to consider so many of the products, services and empires we all use and believe in, were initially called stupid. Literally. But how do we deal with the critics and doubts and vet the idea to make sure it isn’t truthfully...no good? My guest today is  Richie Norton. Richie is a guy who it seems everyone I respect...knows and reveres. At face value he’s a guy that can help you with your business. But that’s like saying like saying a Ferrari can help you get to the store across town. Well, sure. But that’s not even the tip of the iceberg. Richie has a dramatic story that entails the roots of why he wants to help people live the life they believe in, now. Not later. It’s not just motivation folks, it’s from the trenches of hardship and reality to come to terms with the fragility of our lives. Richie’s book is “The Power Of Starting Something Stupid.” You can find it and more at his website, but I encourage you to get a free guide he has called the 76 Day challenge. Richie has three sons today. But a fourth son lived...76 days. That gives you insight into Richie’s muse and heart. Get it at www.richienorton.com/76daychallenge

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