552: Ben Hardy - Why willpower doesn’t work

Ben Hardy has a new book titled, “Willpower doesn’t work”. Friends, this is a profound, profound message. Who has not gotten frustrated at their lack of willpower? Setting goals, having desires, trying to achieve something...and then failure. Wishing we had more discipline and willpower. Ben takes a hardline and paradigm-shifting view to say...relying on willpower is the wrong solution. What is the solution? Listen in and you’ll be mesmerized to hear Ben focus in on how we can design our environment for success, and no longer rely on our grit and willpower. Ben is the #1 writer for Medium.com and just a masterful writer and communicator. And it comes from research. This isn’t just his opinion. You literally don’t want to miss this showOver the past 3 years, Ben's work has been read by over 50 million people and he's grown his email list from 0 to over 320,000 people without paid advertising. Connect with him and check out the book at benjaminhardy.com

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