539: What problem do you solve?

We are talking about serving others through Sales. If you have a product, service or idea, something that benefits people in any way, then you have a service to offer them, and there should be no sales pressure, only an appropriate desire to understand their need and discern if you really can help them. If you can help them, how do you effectively say so? The clip of Zig’s presentation is two minutes. To know how to serve someone, we need to be able to stand in their shoes and understand the problem they perceive. So, I posted on a question to my facebook page at agentkmiller.com, “What problem does your product, service or idea solve for people?” We got some great responses of course, some folks who laid out well the problem their products/service/idea solves, others who told us what their’s did and provided, but missed the problem perspective, and Michelle Prince and I offered some direction. If you’re a sales professional, business owner, entrepreneur, digital marketer, author, speaker, platform builder, or anyone who wants to build an audience, then you have to check out the all-new Secrets of Closing the Sale Master Class with Zig Ziglar and Kevin Harrington. Visit www.zigsecrets.com/enroll for all of the details. That’s zig “Z” “I” “G” “Secrets” .com / enroll. 

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