500: Q&A - What problem does your biz solve?

The question, "What problem do you help solve? If you have a business, product, service, message, what problem does it solve for an end user or recipient?” We posted this question on show host Kevin Miller’s Facebook page - agentkmiller - and received incredible responses. The question came from our interviews with Don Miller in show 498 where we discussed his book, ‘Story Brand’ - Clarify Your Message So Customers Will Listen. He took us through the structure our business message should follow - “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” If you have a biz, product or service or hope to, I guaranteed you’ll get wise direction from this show. Thanks to Ziglar Family’s ‘7 Day Challenge’ 7daychallenge.comand EZ Metrics ezmetrics.info for supporting this show.

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