480: Michelle Prince | Why your business needs you to write a book

Michelle Prince says a book is your best business card and after you hear this show, I believe you will agree. She covers why a book gives you and your business so much credibility and why your personal story is key. Yes, your story. Which ultimately points to making business personal. Wouldn’t you rather do business with a person than a company? That is the point. We get into the details of getting a book together and Michelle will have you believing you actually can and should do it. She has simple steps for getting started. This is for any type of business, even carpet cleaning, believe it or not, Michelle tells the true story in this show. Thanks to ZipRecruiter and Freshbooks for supporting this episode.

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