479: Own your category – Christopher Lochhead

Christopher Lochhead’s new book, “Play Bigger”, is an absolute game changer. If you have a product, service, message or business, and you want to be number one in the category where you serve, you need to stop what you are doing and listen to this show and reorient around the counsel. As I am, and we at Ziglar are! More important than the quality of what you offer and even your brand, is understanding the category your business is in, and designing around it. You’ll need to listen in to fully understand, but it will excite you like nothing else. This is a new movement folks. Find Christopher at www.legendsandlosers.com which is the name of his incredible podcast. And thanks to Freshbooks and Paypal for supporting this episode!  

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