Business:Marketing
This week we are diving into one of my favorite lessons. Using Content Themes to plan your content.
First of all, I love a good theme. Fourth of July and St. Patty's day are my favorite holidays, just for the opportunity to theme it up. But aside from holiday decor, outfits and food, themes do have a place in your content planning process.
When you choose 3-5 themes (or content pillars) use as the starting point for your marketing content, you'll have a guide for what to talk about, and a plan to create authority and build trust with your audience.
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