Why Organic Content is More Important Than EVER in 2022 With Laura Higgins, Lala Social Club

Newsflash. Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change out there. Creative minds typically deal with the same enemies - perfectionism, procrastination, and impostor syndrome - and their success in beating these productivity busters lies in one thing: self-awareness. In this episode, Laura Higgins and I share an insightful conversation on how fostering a solid sense of self transformed the way she shows up in business and life. This trait has also been instrumental to her undeniable success as a marketing expert who created and launched a hit online marketing course amid COVID. At the same time, she's leading an engaged community of 20,000+ small business owners. 

Laura Higgins, founder of Lala Social Club and My Marketing Playbook, is an Australia-based online marketing expert. Her online marketing know-how spans many industries – finance, hospitality, beauty, construction, you name it. Her witty, dynamic and humorous communication style makes her an engaging presenter and podcast guest. Host of My Business Playbook podcast and creator of the online marketing course "My Marketing Playbook," Laura is on a mission to uncomplicate marketing for creative women in business.

If you feel paralyzed by fear of not being good enough or creative enough, let Laura’s story change your perspective and inspire you to try again and keep going.

Episode Summary:

[4.40] How to Build an Organic Content Strategy for Service Providers.
[9.05] How to Attract Your Dream Clients by Narrowing Your Niche.
[18.50] Laura’s #1 Marketing Strategy.
[24.00] Tips to Overcoming Perfectionism & Creating Awesome Content.
[28.52] How to Build A System That Boosts Your Own Creative Process.
[35.23] 4 Key Categories for Effective Content Pieces.
[39.40] What an Offer Is & How to Create an Irresistible One.
[46.20] Laura’s Hacks For More Efficient Ads Management.

FOLLOW OUR GUEST, LAURA HIGGINS:

Instagram: https://www.instagram.com/lalasocialclub.co/
Free ebook: 17 Creative Content Ideas to Grow Your Instagram and Land New Clients https://mymarketingplaybook.com/creative-content
Join the waitlist for Laura's 6-week marketing course for creative service providers: http://mymarketingplaybook.com/waitlist

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Want to create, launch and scale a flagship online course?

Here’s a few ways I can help you:

1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad

2. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through yourOnline Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you:  https://www.instagram.com/steviesayssocial