There is a lot of money passing hands in the whiskey industry these days - contract distiller schedules are filling up, sourced barrels are drying up, expansion is booming - so what does that mean for the direction of the industry as we see it today?
We hit on:
- Where do you think the industry is going?
- Lack of available older stock
- Premiumization
- Over-saturation of investor barrels and brand position established in the market
- Creating a brand with market penetration
- Are some of the trends we are seeing just cyclical trends, or are we facing issues that are new to us today?
- Today’s entry point into the industry: what do you think about how people experience bourbon?
For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
Check out TWIB from Jan. 7 2022 where the guys talk about Beverage Dynamics 11 American Whiskey Trends to Watch in 2022: https://podcasts.apple.com/us/podcast/twib-11-american-whiskey-trends-to-watch-in-2022-tennessee/id975392298?i=1000547189062
Check out TWIB from Dec. 31 2021 where the guys discuss 7 Drink Trends to Watch in 2022: https://podcasts.apple.com/us/podcast/twib-11-american-whiskey-trends-to-watch-in-2022-tennessee/id975392298?i=1000547189062
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