Fanatical Friday's Episode 50: How to Write Kickass Higher Ed Email Subject Lines
On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines.
Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions.
The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the hell that is “junk mail” or “spam”. Get excited for a jam-packed, entertaining, and highly tactical episode of your favorite Friday podcast!
Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.
You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn.
This week’s episode is sponsored by: Unibuddy - the leader in peer-to-peer marketing from student recruitment. Unibuddy has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey. Learn more about Unibuddy here.
You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.
Learn more about this episode in our show notes.
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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
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