Episode #326: Julian Barnes, CEO & Co-Founder, Boutique Fitness Solutions

CEO & Co-Founder of Boutique Fitness Solutions, Julian Barnes joins a rare club of HALO Talks guests making their second appearance! (First one here.) We're proud to join him at BFS's 4th Summit, April 28-30, 2022 at the Westin Times Square. 

In a quick "state of the industry" after 2 years of COVID, Barnes tells us according to IHRSA, 30% of the studio market is now closed unfortunately. He discusses why that is and more importantly, what those studios who've remained (and in some cases, thrived) have done differently. 

In terms of some thoughts on the future, Barnes states, "Digital isn't going anywhere. We're very much at the beginning. Virtual is not intended to be a national brand. Most studio owners aren't trying to compete with the Peloton and Daily Burn's of the world. They've realized that the role of virtual in their business model is to support existing clients . . . 80% of the industry is run by studios with 3 or fewer locations." 

The BFS 2022 Summit has tracks for CEO's (their invite-only CEO Summit) as well as for Managers and other employees all under one roof with top speakers from across the country.

Register at the links above, and hopefully we'll see you there! 

Click here to download transcript.