How to Build a Digital Media Empire with Nathan Chan

Today we are so happy to invite Nathan Chan, CEO of Foundr, to talk about how he turned his online magazine into a digital media empire. We hear about how Nathan decided to start Foundr as a side-hustle after finishing his marketing degree that he worked on when he wasn’t at his real job. He talks about how he chose to go full-time when he realized that staying at his job was actually losing him money. Our conversation takes a deep dive into the strategy Nathan used to grow the magazine into a media and online education company, and he talks about the models he uses for revenue generation and customer acquisition. Here Nathan speaks about his omnichannel marketing approach, the difference between customer acquisition and profit-generating products, and why he is using a subscription model to build Foundr into the world’s premium learning platform for entrepreneurship. Our discussion also touches on personal brand building and Nathan talks about why he has always focused on building Foundr first, but how his own brand has grown very successfully along with his company. Tune in today!