How to come up with the right business idea - Dan Murray-Serter, Chapter 2

Building a successful startup is about lots of things but a tonne of people get the first step wrong - picking the right business to launch. So how do you pick the right one? Well, our host and the Co-Founder of Heights Dan Murray-Serter is in the hot seat today answering that very question.  This is the second episode in our semi-regular series with Dan, showing what it’s really like to be a Founder, warts and all. The first episode was released on January 18 and we left things at a critical point for Dan and his Co-Founder Joel. Dan wasn’t motivated by what his company had pivoted into. They wanted to give the money back to investors. But things didn’t go the way they planned… Feedback: hello@secretleaders.com  Sponsor links: smithandwilliamson.com/secretleaders klaviyo.com/secretleaders personio.com vanta.com/secretleaders