Lea Woodford interview - leveraging the brand loyalty of the female consume
You know, when we talk about customers or consumers today the term consumer can mean a lot of different things. It's B2B and B2C and segmented by demographics and psychographics and more. Of course, one of the most influential, if not the most influential driver of purchasing decisions is the group that actually constitutes more than 50% of the population. Today on the podcast I'm talking to Leah Woodford, the founder and CEO of the SmartFem media group, about understanding and leveraging the fierce brand loyalty of the female consumer.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Create your
podcast in
minutes
It is Free