Episode 413 – Positive Grid’s Laura Whitmore, Deceiving 2021 Music Revenue Numbers, And The End Of The Effects Pedal

She Rocks Awards - 01212016 My guest this week is Laura Whitmore, who started her career in the direct marketing department of CBS Records before a 20 year stint as the marketing director for Korg USA. There she was instrumental in marketing, PR and artist relations for the Korg, Marshall, and VOX brands as well as editor of Korg’s ProView Magazine. Laura then started her own PR and marketing company called Mad Sun Marketing, with clients like Acoustic Amplification, Peavy, Sterling Audio, SIR, Korg, and many more, before signing on as VP of marketing for Positive Grid. In 2012 she founded the Women’s International Music Network™ to create a hub to connect women in all facets of the music industry, and to expose them to role models, events and educational opportunities that focus on women in music.  During the interview we spoke about the difficulties of doing PR in today’s social media world, the idea behind the Women’s International Music Network, musicians as entrepreneurs, and much more. I spoke with Laura via Zoom from her home office. On the intro I’ll take a look at how the RIAA’s latest stellar revenue numbers are deceiving, and, are we looking at the end of the guitar effects pedal?