E05: Who is Responsible For Marketing, Franchisee or Franchisor?

Franchisors AND franchisees!  Did you know I am on a mission to clear the air on one of the biggest pain points for both franchisors and franchisees of both emerging AND established franchise companies?  There seems to be a lot of confusion about who is responsible for getting people “in the door” i.e. driving leads.  Listen in for my take on this topic, incorporating my perspective from my 18 years as a multi-unit franchisee and some things I learned along the way about marketing.