Is Bigger Always Better?

Garrett and Matt are excited about today’s episode for two reasons: first, this is the first podcast episode since early January in which Garrett is standing! He broke his leg on January 12, but he is now up and at ‘em, and able to move around. The second reason they’re excited is because they are discussing databases. This topic comes from Matt and Garrett’s recent conversation about the beauty of small databases and is it possible for databases to get too big?

In this episode, they cover database size, at what point your engine can lose power, figuring out your capacity for consistency and flow, and how to start with five and increase from there. In Matt’s words, “You’re gonna hear some things today that you’re definitely going to want to implement into your business right away.”, so take notes or bookmark this episode to listen more than once - either way, get ready to find out why bigger isn’t always better.

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Episode Highlights:

• View your database as an engine and set your tachometer: at what point does your database lose power?
  
  

• How many contacts are in your core sphere of influence?
  
  

• Matching your sphere of influence to your consistency and flow.
  
  

• Who are you purposefully paying attention to?
  
• Are your qualifiers for including people in your database too strict? Too loose?

Quotes:

“Larry Kendall says your database is the central nervous system of your business.”

“Do not tail people to their house.”

“The engine stops producing power at about 150 people.”

“I know a lot of really good Ninjas that their tachometer is only going up to 40.”

“When consistency breaks down, that’s your red line.”

“You can still do the broad, sweeping marketing; you’re not shutting your business off to the thousands of other people out there.”

“I think the 20-40 range is probably a great range to target for your core sphere of influence, which, Garrett, I would define as people that you have influence over and they have influence over you. And I mean true influence.”

“Keep it simple… more is not always better.”

Links:

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Leave a voicemail at (208) MY-NINJA

Ninja Selling

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Garrett

garrett@ninjacoaching.com

@ninjaredding

Matt

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@matthewjbonelli

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