Today's episode is a quick win containing two ways you can repurpose stories to Reels! A lot of times, we create this image in our minds that Reels is too hard, or we just don't have the right content. We all make excuses, but actually you have the tools right at your fingertips!
To repurpose stories to Reels, listen in!
Welcome back. In the last episode, “How to overcome your fear of Reels,” I mentioned a story that I repurposed into a Reel which generated lots of organic comments. This Reel was not glamorous or glitzy.
Today I wanna share why it worked and how to test your own content before sharing to Reels. The two ways you can repurpose content are by repurposing stories and highlights to Reels. So first, we're gonna talk about stories today. I'm going to share why my Reel worked, repurposing it from my story and how to test your own content before sharing to Reels.
Click below for show notes!
https://www.ruthiegray.mom/repurpose-stories-reels/
Click to listen to last week's episode, How to overcome your fear of Reels.
https://www.ruthiegray.mom/fear-of-reels/
Click below to ask your highlights question!
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2 Easy ways to repurpose stories to Reels
One thing we keep hearing from Instagram is they're looking for original content. You don't have to dance or mouth words like everyone else, but you do need to be unique because that's what's going to separate you from the pack. How can you use your own unique content to generate organic engagement that helps you get ideas for even more organic content? Here's how I did.
Repurpose stories to Reels via testing your audience
My story that I turned into a Reel was super simple, but first I did my research. Stories, as I said in the last episode, are where you meet people and you test their pulse. You see what they respond to and what's dead. Stories are fantastic for learning what your audience wants. And if you're not using stories, let me just say, you're leaving a huge opportunity on the table for reaching your target audience.
Lots of times, I open the conversation in stories with a poll, which I did in this case. The poll was, are you struggling with Reels? Yes or no? So people started responding to that. Then I talked on my stories, showing my face and asking, what's your biggest hangup with Reels? What's holding you back?
One thing you wanna do when talking in stories is add the caption sticker, because many people scroll through without sound. This is another way to reach scrollers. So I used the caption sticker to translate my question and people started answering in the DM and the answers that I got were hair, makeup, and fear.
"No one else is as hard on us as we are."
Then my next step was to address that pain point with a bit of advice based on my expertise. This is what you wanna do. I said, honestly, a lot of our fear has to do with our own judgment of ourselves and our imperfections. Honestly, no one else is as hard on us as we are.
We are afraid of what our adult kids will think. Step into your fear and let go of what people think, even your kids! It'll take some blunders, but people resonate with imperfection. Basically that sums up what I said in that Reel. Then, I added captions to that little pep talk.
Plus, a couple of stickers ending with someone holding up big panties because my final words were, “put your big girl panties on and do it.” Well, I received lots of positive reaction from that pep talk in my stories. So I got to thinking, why not test this out as a Reel? You may be wondering how you do that.
Note: Save stories to camera roll!
If you've not saved your story to your camera roll–and as we all know, stories disappear after 24 hours– there's a little thing called archives. You can go to your archives and view your stories. You can even reshare them to stories and you can download them to your own device. In my case,
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