Stop Charging By The Hour! We Don't Sell Time.

Clients don’t care about the cost structure of whatever they are buying, what they only care about the result, the outcome, the solution, the utility for them. They make a judgment based upon a simple equation: Is the VALUE they are getting higher than the PRICE they paying - if so, then they buy. They only care what VALUE they get from you

So get better at portraying and communicating your VALUE and you’ll be able to get higher prices and please, STOP charging for hours because that’s not what your clients are buying. To find out more listen to this podcast.

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