483 - The 3 secrets to starting a Facebook group THAT CONVERTS! Interview w/Shelly Yorgensen.

Shelly is gifted at networking!  She has built a powerful networking group. And this year she is taking everyone back to a castle in Ireland!  And she has built a powerful Facebook group that is driving her business.  It’s her town, and she’s the mayor, in what is now the biggest country in the world.  Yes Facebook.  Bigger than India and bigger than China!  She gives you the 3 secrets to starting your successful Facebook group AND MORE!

First you get to hear a little about the Mastermind In Paradise event we were attending together.  It was epic.

How do we grow our Facebook group while we sleep!?

Name your Facebook group appropriately and Facebook will help you grow.  No rhyme’ee. Gyim’ee stuff. Clear over clever.

Always use the stuff they create. Use their toys. and they will thank you by showing you to more people.   Their Live streams. Avatar meme’s. (Ugly memes). Use what they make that’s how the make you.

We dive into her non-profit “Operation Christmas Magic.

Her official business is Executive Networking Events. She helps you network, connect, and scale your business. Her next one is in Crom Castle Ireland and it is EPIC. There will be business owners from all over the world.  It’s not all huge businesses.  There’s also Solopreneurs, small business owners, Change Makers, and Prime Movers.  There’s the Titanic Museum. 

The castle ticket holders will all put a chapter in the book they are publishing “The Art of Risk and Reward.”  They’re gathering the one gamble everyone took on themselves and putting it in the book.  And there’s even more at the event!

You need two networks to succeed.

1 Your expert network

2 Your client network

Which leads us to FaceBook groups…  And it started when she saw the ad on the Super Bowl for the Facebook group “Do You Kazoo?”  And she new that Facebook was all in on groups. 

Create your own town on Facebook. Control who comes in. She’s the mayor. You could be the mayor of your town.  “How can I be the boss and grow as fast as I want?  How do I become an influencer?…  I had already decided that a Facebook group was my weapon…!”

Your the mayor of your town.  You can live stream the Perfect Webinar into your town every Tuesday.  The lightbulb goes off.   

Did you know that 1 billion + people search the Facebook search bar?  It rivals google.

The 3 secrets

1. Name your city!  And use this framework.  What it is AND who it’s for.  Simple as that.  Hers is “Executive networking events; high level connections, and growth for business owners and executives”
2. Make the name clear over clever!  CLEAR OVER CLEVER!  Stupid clear.  Your avatar should read it and go “that’s for me”.  Start by doing some research in the Facebook groups search bar.
3. Put your face on the banner.  You're the mayor.  Let them know who the boss is!

Bonus! Put your tagline on the banner along with your big smiling face.  Her tagline?  Connect, Network, Scale.

Administrative: 

WATCH this episode here: Table Rush Talk Show.

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