The Joys Of Directing In-House with Creative Director John Pedersen.

Creative Director John Pedersen is a talented Director/Producer who spent his last few years in-house as a creative Swiss Army Knife for Scheels sporting goods mega stores. I’ve consulted with John and his team over the last few years on both creative and logistics. His spot called “Kid Coach” was made specifically for the Super Bowl in Scheels country and it turned out fantastic. Recently, he’s…