Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Are You Communicating or Playing the Game of Communication?
Did you start your business to accumulate shares, likes, views, comments, email subscribers, and traffic?
I don’t know your life, but I’m guessing that if you’re listening to this podcast, you did not start your business for any of those reasons.
I started my business because I truly believe that communication can change the world. I knew that if I could help business owners communicate what it is they do and why it freaking matters, then more people who are doing the best work would be known, seen, valued, and hired for that work.
So how did our goals and missions for our businesses get co-opted and transformed into all of those metrics?
The reason lies beneath this question: Are you communicating or are you playing the game of communication?
In This Episode:
Learn more about Michelle Mazur:
Resources:
“How Twitter Gamifies Communication,” C. Thi Nguyen
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